On May 26, 2025, global entertainment people were shocked when the Hollywood stars, Mel Gibson and Mark Wahlberg, publicly rejected the sponsoring offer from Tesla, the leading technology company run by Elon Musk. This proposal involves promoting the Tesla logo through ‘Un-Woke’ Studio, a new media project that both are developing, in order to promote the “Woke” culture. Their decisions not only shocked but also sparked an exciting debate in the media and social networking platforms like X.
The reason Gibson and Wahlberg is considered to be strong and clear thought. According to them, cooperation with Tesla, despite a significant financial benefit, will conflict with the mission of ‘Un-Woke’ Studio, which focuses on protecting the freedom of speech and against the imposition of large corporations. “We respect what Elon Musk has done with Tesla, but our studio is built to challenge the control of global brands for culture and thought. Accepting ads from Tesla will weaken our message,” Gibson said in an interview. Wahlberg also emphasized that their studio prioritizes independent value rather than short -term economic benefits. This statement surprised Elon Musk and received widely attention from the public.
This decision was made in the context of studios and media projects increasingly dependent on large sponsorship contracts to survive. Tesla, with global influence, is an ideal partner to promote the brand through cultural projects such as ‘Un-Woke’ Studio. However, Gibson and Wahlberg’s refusal shows that they put their faith in building an independent brand, not dominated by technology giants. This move has started a deep discussion about the role of corporations in shaping the content of media and mass culture.
The reaction from the public is very multi -dimensional. On the basis of X, many supporters of Gibson and Wahlberg because of their consistency, saying that this decision shows a strong commitment to the mission’s mission. However, some suggested that Tesla refusal may limit the financial resources needed to develop the project. Analysts in the entertainment industry said that this move can inspire other manufacturers in protecting creative independence. Meanwhile, Tesla and Elon Musk have not made official feedback, but many sources believe that Musk was surprised by the toughness of the two stars.
This event is not only a media story but also reflects the collision between personal values and trade pressure in the modern era. Gibson and Wahlberg’s decisions have strengthened the position of ‘Un-Woke’ Studio as a symbol of independence and challenges in the entertainment industry.