In a shocking turn of events, CNN anchor Jake Tapper has reportedly engaged a crisis PR firm to salvage his reputation amid escalating backlash over his controversial coverage of President Biden’s mental fitness. The move comes just days before the release of his new book, which critics claim is an attempt to profit from a narrative he previously helped to create and perpetuate.

Tapper, once a staunch defender of Biden’s cognitive abilities, now finds himself under fire as mounting evidence suggests he played a pivotal role in downplaying concerns about the President’s mental decline. The backlash has intensified, with accusations that Tapper and his colleagues at CNN acted as a media shield, providing cover for Biden while dismissing legitimate questions about his fitness for office.

In a statement to Breaker Media, Tapper confirmed the hiring of Rhysa Heler, a crisis communications expert known for representing controversial figures like Elizabeth Holmes and Anthony Weiner. As the public fury grows, Tapper acknowledges, “Some criticism is fair to be honest… I look back on my coverage… but not enough.” This admission may do little to quell the outrage, particularly from MAGA loyalists who believe Tapper was complicit in a media cabal that misled the public.

The stakes are high as Tapper prepares for the book’s launch on May 20, with critics already assembling montages of his past statements that contradict his current narrative. Fox News has been relentless, mocking Tapper’s attempts to rewrite history and suggesting he lacks the standing to critique Biden’s mental state.

As Tapper navigates this media minefield, the question remains: will he succeed in turning the tide of public opinion, or will he be irrevocably marked as part of the very scandal he now seeks to escape? The clock is ticking, and the fallout continues to unfold.