Kylie Jenner is in her Sprinter era!
On Sunday, Oct. 20, the reality TV star and Kylie Cosmetics founder, 27, made a surprise appearance at the Sprinter Fruit Stand pop-up event in New York City for her canned vodka soda line. Sprinter also had a presence at Food Network’s New York City Wine & Food Festival on Friday, Saturday and Sunday.
Jenner wore a second-skin navy blue dress as she sipped a can of the grapefruit flavor. Fans were treated to not just drinks but also Sprinter gear, stickers, plus sweet and savory bites.
“Thank youuuu to everyone that stopped by the @drinksprinter pop up in nycccc this weekend,” she wrote on Instagram.
Jenner launched Sprinter nationwide in late March. The vodka sodas, which come in black cherry, peach, grapefruit and lime flavors, contain 100 calories, 4.5% ABV and no added sugar.
The mom of two worked with drink development expert Chandra Richter for one year before releasing it.
“Not only does Sprinter have a unique bold branding that captures the feeling of fun with your friends, it is also the best tasting vodka soda I’ve ever tried – and I’ve tried a lot,” Jenner said at the time of her launch.
Jenner also expanded her business ventures by releasing her clothing line, Khy, which earned her a WSJ Magazine brand innovator of the year award. In a November 2023 interview with Vogue, she opened up about being “completely involved” with Khy.
“From original concept, to designing, or co-designing if we’re working with other designers, from picking fabrics, colors, I’ve been in every fit meeting,” she told the magazine.
“I am the creative director of the brand and marketing,” continued Jenner. “There’s not an Instagram post or video that hasn’t been personally edited by me, there hasn’t been an Instagram post that I haven’t posted myself.”
