News

Verzuz, the online platform struck by Swizz Beatz and Timbaland in a distribution deal and launched during the pandemic, has struck a distribution partnership with Elon Musk’s X.

Verzuz, the online platform struck by Swizz Beatz and Timbaland in a distribution deal and launched during the pandemic, has struck a distribution partnership with Elon Musk’s X.

Earlier in the year, Swizz and Timbaland reacquired Verzuz from their previous partner Triller and now own 100% of the platform, while retaining their equity (along with the artists who participated in Verzuz) in Triller, according to the announcement. Under the terms of the new deal, the pair maintain their full ownership and creative control of the platform while X receives exclusive distribution rights. The company estimates it will now broadcast to an audience of over 550 million active users, expanding its viewership and international reach. Viewers will now be able to watch for free exclusively on X.

Verzuz was launched in 2020 during the early days of the pandemic as a way of connecting music fans by bringing rap or DJ battles to the internet. Beginning with Swizz and Timbaland, the platform quickly gained popularity by matching up Babyface vs. Teddy Riley, Nelly vs. Ludacris, Boi-1da vs. Hit-Boy, T-Pain vs. Lil Jon, RZA vs. DJ Premiere, Erykah Badu vs. Jill Scott, Alicia Keys vs. John Legend, DMX vs. Snoop Dogg, and even Patti Labelle vs. Gladys Knight and Brand vs. Monica. It has produced over 40 episodes, generating 100 million-plus live views and over 70 billion impressions, according to the announcement. The company was sold to Triller in 2021 but became mired in legal disputes and has since been reaquired by Swizz and Timbaland.

The announcement says the next Verzuz matchup will be scheduled soon.

Swizz stated, “We are beyond thrilled to have found the best partner for Verzuz. Not only are we excited to have Verzuz on X, we’re excited to help X build the biggest entertainment company in the world. I would like to thank Elon Musk, Linda Yaccarino, Brett Weitz, Mitchell Smith and the entire X team for believing in the Verzuz vision.  We can’t wait to get to work.”

Timbaland added, “We are thrilled to partner with X, the most innovative platform globally. Our goal has always been to bring Verzuz to the world which we can now do bigger than ever.”

Linda Yaccarino stated, “X is so proud to partner with trailblazing creators, artists, and entrepreneurs Swizz Beatz & Timbaland. Our platform stands at the forefront of innovation, and Verzuz defines the essence of an innovative content experience. As we continue to work with the most exciting voices to bring premium content to X, there is no better fit than this series. Together we will redefine how consumers engage with their favorite entertainment, one Verzuz at a time.”

Related Posts

What You Need To Know About Laila!, Yasiin Bey’s Talented Daughter

You may recognize her from her viral song “Not My Problem.” Youtube/OnTheRadar screenshot; Pascal Le Segretain/Getty Images Viral sensation and rising singer Laila! confirmed a certain rumor regarding her lineage during…

How Mavericks’ Cynt Marshall became the first black woman CEO in NBA

Cynthia Marshall (𝐛𝐨𝐫𝐧 December 15, 1959) is chief executive officer of the Dallas Mavericks. In February 2018, Marshall became the first Black female CEO in the history of…

Guru: Hip-Hop’s Elder Politician Dies Young

Keith Elam, better known as the rapper Guru from the group Gang Starr, died Monday at 47. He had been suffering from multiple myeloma, a cancer of the…

Ving Rhames Biography Grew up with Gangsters, On Stage and Screen, Won Kudos for Generosity

Irving Rameses Rhames is an American actor. He is known for his roles as IMF Agent Luther Stickell in all Mission: Impossible films (1996-present) and gang kingpin Marsellus…

Speaker: Dominique Dawes, 3-Time Olympic Gymnast & Olympic Gold Medalist

Dominique Margaux Dawes (𝐛𝐨𝐫𝐧 November 20, 1976) is a retired American artistic gymnast. Known in the gymnastics community as ‘Awesome Dawesome’, she was a 10-year member of the U.S. national…

Donald Trump’s Hollywood Endorsements: Celebrities Who Backed Him In The 2024 Campaign

Some of Hollywood’s biggest names endorsed Donald Trump, helping sway the election in his favour Ahead of the 2024 US presidential election, several celebrities from the entertainment industry…

Leave a Reply

Your email address will not be published. Required fields are marked *