Entertainment

Messi goes into show business with his latest big adventure: ‘Messi and the giants’

The cartoon series is produced by Atlantis Animation

t has been Lionel Messi himself who, through his social networks, has released a preview of the animated series he is preparing with Sony Music Entertainment and Sony Pictures Television – Kids.

Messi and the Giants‘ will portray the world champion at the age of 12, as he faces obstacles in a video game in his quest to return home.

Aimed at kids and early-age teens, it will feature original music from Sony Music Entertainment artists and will focus on values such as perseverance, resilience and teamwork.

At 36, and in the final stretch of his playing career with Inter Miami in Major League Soccer, the captain of the Argentina national team is also dabbling in show business.

“A work in progress…,” Leo posted on his Instagram account alongside a video presentation of Messi and the Giants.

“We are thrilled to present Messi and the Giants at MIPCOM, the global entertainment content market,” said Fernando Cabral, executive vice president of Business Development for the Latin America-Iberia sector of Sony Music Entertainment, producer of the series.

“Messi and the Giants will be available in English, Spanish and many other languages,” explained Sony Music Entertainment.

Messi’s arrival in the United States has been huge for Apple

Sony Pictures Television – Kids and Leo Messi Management are the brains behind the series. Messi will also appear in the upcoming ‘Messi Meets America’ documentary for Apple TV+.

The aforementioned documentary with Apple TV is about Messi’s arrival in Miami and will premiere on Wednesday.

The timing of Messi‘s animated series is not an accident. After being a huge player in the deal to bring Messi to America, Apple is beginning to reap the benefits their investment in Lionel Messi.

This week, the company announced the milestone of one million new MLS season pass subscriptions through Apple TV+, the subscription platform of its streaming service, which has the right to show Major League Soccer matches for the next 10 years.

The company’s investment for broadcast exclusivity, estimated at 2.5 billion dollars, ended a nearly 30-year partnership between the U.S. league and ESPN.

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