Entertainment Hollywood

Taylor Swift’s economic momentum is still booming, spreading from the US to Europe

The Taylor Swift economy is still booming. This time, in Europe.

Taylor Swift's Eras Tour brings jolt of energy to US economy

One of the economic stories of 2023 featured Americans spending more than usual in cities where Swift’s Eras Tour came to town.

And new data from the Bank of America Institute shows that trend hasn’t stopped. Even as Swift’s tour has moved overseas.

“We are seeing a bit of a Taylor Swift boost,” Bank of America Institute senior economist David Tinsley said during a media roundtable on Monday, as Americans travel to catch the pop star abroad.

Swift played four nights in Paris from May 9-12, and Bank of America’s data showed a spending increase of about 22% during the period from May 9-13.

Tinsley noted their spending data is largely from US citizens, meaning this increase comes from US consumers spending on Bank of America cards in Paris. “It does seem like Americans are traveling to catch perhaps their second or third viewing of the Eras Tour,” Tinsley said.

PARIS, FRANCE - MAY 12: (EDITORIAL USE ONLY. NO BOOK COVERS.) Taylor Swift performs onstage during night four of
Taylor Swift performs onstage during night four of “Taylor Swift | The Eras Tour” at La Defense on May 12, 2024 in Paris, France. (Kevin Mazur/TAS24/Getty Images for TAS Rights Management ) (Kevin Mazur/TAS24 via Getty Images)

Tinsley noted that last June, Pittsburgh saw spending increase by more than 13% at bars and restaurants while Swift was in town. Similar increases in spending were flagged by the Philadelphia Fed and Moody’s. Moody’s found that the average revenue per available room increased by more than 10% in Philadelphia and Newark when Swift’s tour came to the cities.

By the fall of 2023, economists were attributing spending on Swift’s tour, Beyoncé’s Renaissance World Tour, and “Barbie” as part of why US consumer spending continued to surprise to the upside. In August, Morgan Stanley economists estimated spending on these events would add nearly $9 billion to US GDP consumption growth in the third quarter.

“Perhaps the same thing can come through in Europe as well,” Tinsley said. “Of course, European economies probably need that push in particular.” Europe’s economy has lagged behind the US since the pandemic.

Swift’s European tour is just beginning. Shows are slated through late August in cities including London, Milan, Vienna, and Hamburg. Swift will play in Lisbon this coming weekend following three dates in Stockholm last week.

The Eras Tour will return to the US in October, with concerts scheduled in Miami, New Orleans, and Indianapolis.

Related Posts

After a lewd comment, Jason Kelce responds, leaving the “Monday Night” crew speechless

Scott Van Pelt chose unfortunate wording when asking Jason Kelce about the Cowboys. When it comes to working with center-turned-commentator Jason Kelce, ESPN’s Marcus Spears probably has it right. …

“He’s Official Now,” says Brittany Mahomes, displaying her 21-month-old son Bronze’s personalized golf bag and clubs

Travis Kelce, a teammate of hers in the Chiefs, recently gave her husband Patrick Mahomes a Louis Vuitton golf bag for his 𝐛𝐢𝐫𝐭𝐡day. Bronze, the son of Patrick…

Cómo la ex estrella del tenis Anna Kournikova conoció a la estrella del pop Enrique Iglesias mientras grababan una canción que alcanzó el Billboard Top 100 en EE. UU.

La sensación del pop Enrique Iglesias y la ex estrella del tenis Anna Kournikova llevan juntos desde 2001. Enrique, conocido mundialmente por su talento musical, conoció a Kournikova hace más…

El portero se casa con su pareja de toda la vida, Edurne, antes de las cruciales negociaciones del contrato del Man Utd

David de Gea se casó con su pareja de muchos años, Edurne, antes de las cruciales negociaciones contractuales con el Manchester United. De Gea se casa con su…

El nuevo super yate catamarán de Rafa Nadal se ha revelado

Un barco que mantiene comodidades de un nivel que pueden catalogarse como de una mansión Los yates de lujo en la actualidad son verdaderas mansiones flotantes y las celebridades, famosos y millonarios logran disfrutar…

Roban en casa de Sergio Ramos y Pilar Rubio en Sevilla con sus cuatro hijos dentro

El diario ABC informa que el 20 de septiembre la casa de Sergio Ramos y Pilar Rubio en Sevilla fue asaltada durante un partido y que durante el…