The massive ticket sales (over $780 million) of Eras Tour propelled Taylor Swift to a billionaire.
As the financial world braces itself for the annual “bonus season,” a stark contrast emerges with one of the world’s most influential musicians, Taylor Swift, who is setting a new gold standard for generosity by handing out bonuses that put even the most esteemed banks to shame.
Taylor Swift’s generosity to her crew after her mega-successful Eras Tour, displays an exceptional year in the music industry.
Swift’s Eras Tour kicked off on March 17 in Glendale, Arizona, and extended through August 9, with the grand finale at SoFi Stadium in Los Angeles.
Swift’s concerts have been selling out to over 70,000 fans each night. After the massive success, Swift made headlines by awarding an astonishing $55 million in bonuses to every member of her crew, from dancers to sound technicians, catering to riggers, and more. Reports said that around 50 of her production truck drivers were presented with $100,000 bonuses.
The massive ticket sales (over $780 million) propelled Swift to a billionaire, the first musician in the ranks solely based on her music and performances. According to Forbes estimates, she is worth over $1.1 billion, up $360 million from June.
Taylor Swift has already announced her plans to take her show global in 2024, with tour dates spanning Europe, Asia, Australia, and Latin America. It’s worthwhile to see the bonuses she hands out this time, as even giants of the banking sector fail to match the popstar when it comes to compensation.
This year’s bonus season in the US banking sector promises to be brutal, marked by a narrative of consecutive years of anaemic revenue generation, sluggish deal flow, and minimal personnel attrition.
